What are folks looking for?

So here is the deal- I am hoping AfterHours fills a void for people that think you have to "do church" a certain way. It is about appealing to people that think they "know" church people because...well...they," knew a guy once who was a bigot and he said he was a Christian." What do we need to do not to be painted with the same brush stroke (and no, you can't say, "don't be a bigot"...that is a given) In short: WHAT ARE PEOPLE LOOKING FOR???